Abstract
As the title of the project implies ‘’The Importance of Marketing Concept in the Development of a Business Organization (A case study of Lever Brother Nigeria Plc) my research proposal is aimed for any organization to practice or use marketing concept and knowing it importance, if properly and controlled will lead to effective operation of the organization, also aims to highlight the problem of its effectively organization to meet to the need and want of every consumers and at the same time to maximize profit. My research proposed are now planning to establish the knowledge of marketing concepts in the development of business organization to my state and also my local government in order for them to have knowledge of maximizing their profit effectively and efficiently and also to enable business organization of our living society to satisfy these need and want of every consumer in the society.
TABLE OF CONTENTS
Title page . . . . . . . . i
Approval page . . . . . . . ii
Dedication . . . . . . . iii
Acknowledgement . . . . . . iv
Abstract . . . . . . . . v
CHAPTER ONE: INTRODUCTION
1.0 Introduction . . . . . . . 1
1.1 Background of the study . . . . . 3
1.2 Statement of the problem . . . . . 5
1.3 Objective of the study . . . . . 6
14 Research hypothesis . . . . . . 7
1.5 Significance of the study . . . . . 8
1.6 Scope of the study . . . . . . 9
1.7 Limitations and constraints . . . . . 9
CHAPTER TWO
2.0 Review of related literature . . . . . 12
2.1 Conceptual framework . . . . . 12
2.2 Theoretical frame work . . . . . 13
2.3 Importance of marketing concepts . . . 15
2.4 The marketing concept plan . . . . 16
2.5 Planning and operation . . . . . 18
2.6 Implementation the marketing . . . . 19
2.7 Complexity of marketing concept to production
Orientation . . . . . . . 22
CHAPTER THREE: RESEARCH METHODOLOGY
3.0 Methodology . . . . . . . 26
3.1 Research design . . . . . . 26
3.2 Area of the study . . . . . . 26
3.3 Population of the study . . . . . 27
3.4 Sample of the study . . . . . . 27
3.5 Method of data collection . . . . . 28
3.6 Administration of retrieval of instrument . . 28
3.7 Method data analysis . . . . . . 29
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.0 Data presentation and analysis . . . . 31
4.1 Presentation and analysis of data . . . 31
4.2 Test of hypothesis . . . . . . 41
4.3 Discussion of findings . . . . . 45
CHAPTER FIVE: SUMMARY, CONCLUSION AND RECOMMENDATIONS
5.1 Summary of findings . . . . . . 46
5.2 Recommendations . . . . . . 47
5.3 Conclusion . . . . . . . 48
Bibliography
Appendix
